Go-to-market strategy · Revenue systems · Expertise & service businesses
Your ideal customer is out there. I build the system to find them.
I build commercial strategy and systems that help established service-based businesses grow. And I partner with entrepreneurship centers, accelerators, and public programs to support the entrepreneurs in their communities.
Ways to work together
Commercial strategy and systems to grow
Your service business already generates revenue. I design and build your commercial strategy and the system your team can run: ideal customer, acquisition, processes, and tools.
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A bilingual partner for your programs
You run programs for entrepreneurs and small businesses. I bring expert, bilingual capacity to your community: workshops, consulting, and mentoring that leave measurable results.
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I'm Nati Méndez
A business growth strategist, business consultant, and facilitator with over 12 years of experience. I have worked at companies like Google and Culture Amp, developed my own business ventures, and mentored more than 250 business owners across Latin America, the United States, and Europe to build clearer, more sustainable, and profitable businesses. I graduated with a degree in International Business Administration, hold a Certificate of Specialization in Strategy from Harvard Business School Online, and possess certifications in Clay, HubSpot Revenue Operations, and Anthropic.
Starting your business?
I support early-stage entrepreneurs through my partner institutions. Their programs are the best way to work with me at this stage, and they offer much more than my sessions alone.




